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Mapping the Snake River Valley AVA


                          Mapping the Snake River Valley American Viticulture Area

                                              Greg Jones is coming April 26, 2012

"Vineyard site selection is the single most important decision that any potential grape grower will make" (Gregory V. Jones). The wine industry in Idaho is the fastest growing agricultural industry, currently being the states 2nd largest fruit crop. In the Snake River Valley American Viticulture Area (AVA) there is approximately 8,000 square miles, with only 1,600 miles currently planted with vineyards. This shows that the amount of potential for Idaho's wine industry is tremendously large. However, potential will only get you so far; it is extremely important for Idaho's current and future winemakers and grape growers to fully understand Idaho's climate and landscape. Therefore, in 2009 the Idaho Wine Commission hired Gregory V. Jones to do a climate and landscape analysis of the Snake River Valley AVA. Jones is known as 'America's foremost wine and climate change specialist'.


Jones report gives an in depth look into his findings. In brief, Jones found that 30,000 hectares (approx. 74,131 acres) of land in the AVA have good to exceptional viticulture landscape; most of the vineyards already planted are within these areas. The AVA's climate is cool to warm, this gives Idaho the ability to plant a wide range of different varietals. Jones says that Idaho's limiting factors are frost and length of growing season. Because of this, it is important to pick sites that may be less inclined to early frost and to pick varietals that bud late and ripen early. Jones states, "Rapid growth of the industry is likely to continue as it gains further recognition in the market and captures the potential available from a large amount of suitable land."


There is much more to Jone's report then what is briefly mentioned. Therefore, the Idaho Wine Commission is excited to announce that he will be visiting Idaho on April 26, 2012 to give a detailed overview of his report. He will be presenting at the University of Idaho Incubator at 10 am. We would like to invite anyone who is interested in attending. For more information visit  


University of Idaho

1904 E Chicago St.  

Caldwell, ID 83605